Creating Custom Content for Forbes BrandVoice

Doing work for major Fortune 500 companies looking to hire seasoned, trained, journalists to create customized branded content can be a tricky feat in today’s media world.

CNTRL MEDIA has experience working with brands like Castlight HealthThe Hartford Insurance, and Mercedes-Benz to create video and written content in conjunction with Forbes BrandVoice  that has helped drive engagement and brand awareness for a number of high profile events and issues.

Image courtesy of Castlight/Forbes BrandVoice.

Image courtesy of Castlight/Forbes BrandVoice.

First, CNTRL MEDIA created custom, online written content for Castlight Health that came out of an event featuring speakers like President Bill Clinton and Magic Johnson. The goal was to raise awareness around the future of health care and offer guests the opportunity to gain an understanding of the complex health environment we now live in.

Image by Abigail Bassett.

Image by Abigail Bassett.

Next, CNTRL MEDIA was contracted by Forbes BrandVoice and The Hartford to create a series of videos that addressed the issues that small business owners face.

The first video is a first-hand account of Liddabits sweet shop owner Jen King. She discusses why she’s decided to pay her employees more than minimum wage.

The second video interview is with a small business expert, Mike Michalowitz, who talks about the challenges that entrepreneurs face in a tough economy.

CNTRL MEDIA also created two pieces of written content in conjunction with Mercedes-Benz. The content included a behind-the-scenes interview with the Chief Designer of Mercedes-Benz, Gordon Wagener and a gallery of design drawings and concepts.

Image Courtesy Mercedes-Benz.

Image Courtesy Mercedes-Benz.

 

 

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